News14 September, 20123 min de lectura

We give you the keys to the success of your website

The main ingredients for success online are the generation of quality content, intelligently use the social networks and the optimization for search engines (SEO).

In this article, without going into technical issues, we give advice so you can get it.

1-Quality content

There is no doubt that the technical or good practices employed of SEO help the visibility of our web site and bring new visitors. However, the content well drafted, specialized in dealing with subject and that, ultimately, it is at the height of the public, which requires is that keeps visitors faithful to our site by providing the following:

  • Trust and reputation: A renewed and relevant content frequently brings value to the potential customer and provides trust, loyalty and online reputation.
  • Higher conversions: The quality content has a direct sales influence since not only describes a product or service of a company, also can convert a visitor to customer.  A good wording of content strategy aims to get the reader to understand why and How to use your service or product.
  • Best natural positioning: Browsers are focusing all their efforts to find and provide in its results news content and quality, away from those who are of a purely commercial or advertising nature. For Bing and Google, two search engines struggle to combat spam and to promote the contents of quality with new algorithms.

2 – The role of social networks

Social networks and blogs are growing leaps and bounds around the world and the habits of users are experiencing significant changes in this regard. Also, search engines have been outlining their algorithms to demand for the needs of these new users, rewarding with best positions and reputation online, to those items that identify the author of the article.
It is for this reason that, as search engines evolve, companies have to change their strategies and move towards a more viral marketing by adding the sharing of content in social networks and blogs.

3-Optimization technical SEO

In addition to the above, if you want to get better SEO results can hire an agency that will help you continuously to make technical changes on your website or, Alternatively, do not worry much more if you’re already using Portal Builder to manage your site. Remember that Portal Builder offers automatic optimization of series and additional utilities that with good content, allow you to appear better positioned in the search engines.