DATA & AI11 December, 2023 min de lectura

How to implement generative AI to automate your business processes

It is no longer news to say that generative artificial intelligence is transforming the way we work, create and, one might even say, live. Technology enthusiasts like us know that we are at a fascinating time from a technological point of view thanks to the infinite new possibilities that AI offers companies, especially when it comes to incorporating it into the automation of business processes.

Generative AI is everywhere. You have probably already used ChatGPT to get inspired with new ideas, improve your texts or supplement information. Or, perhaps, you have tried Dall-e to create images from textual descriptions…

Yes, this is all very useful, but its potential goes far beyond that for companies moving forward, with the goal of automating tasks and solving business problems and use cases, both common and specific.

The potential of generative AI in process automation

First, we must know what generative AI is intended for and what it is not intended for. Contrary to what many believe, this technology is not designed as a complete system for solving complex problems, making informed decisions or performing methodical and rational analysis of our data.

However, it is designed to process text, audio and images – almost – as if a person did it. Therefore, when implementing generative AI in a digitized business process, it is essential to think of it as an important part of the process itself, but not as the only solution.

Use Cases: Maximizing Process Automation with Generative AI

Using existing generative AI chatbots

A few years ago, the word chatbot wasn’t so common, was it? But, nowadays, we already know what they are and they are present in our daily life interacting with them normally in e-commerce, customer service, etc.

Chatbots created with generative AI, such as Chat GPT, are assistants that help us perform tasks more easily and quickly than if we were to do them without their help.

In the field of process digitalization, there are already options created by Microsoft, such as the multiple Copilots of Microsoft 365, Dynamics 365 and Power Platform, which help us in specific tasks, such as summarizing a report, finding information quickly or generating ideas, among others.


Related article: Learn more about how to maximize your company’s efficiency with Dynamics 365.


Create your own generative AI chatbots

But in addition, many digitally ambitious companies have already started to deploy their own generative AI assistants to help them in different use cases.

For example, you can reduce the workload of your helpdesk team by creating your own virtual customer service assistant; or improve personal productivity and organization with a customized chatbot for task management.

The potential of creating your own virtual assistants is so great that we have an exclusive on-demand digital event on this topic, in which our experts explain through a demo, use cases and practical examples how you can adopt ChatGPT in your business.


On-demand event: Discover how to maximize the value of your data with advanced analytics and ChatGPT technologies. Access here!


Specialized Artificial Intelligence Models

Now we have reached the most interesting part. The step beyond what we talked about at the beginning of this article: incorporating customized generative AI models as part of an already digitized process.

What do we mean by this? That we can implement generative AI in our business processes to help us and assist us in any task where we need to process text, images or audios. AI can do this in an automated way, saving us time and improving process efficiency.

Let’s bring it more down to earth… For example, generative AI models are used to:

  • Identify patterns in customer opinions about our company’s products, so that they can be categorized and segmented according to their interests.
  • To perform queries on proprietary knowledge bases, for example, industry compliance regulations or to extract contextualized information specific to our business.
  • Provide automatic first-level responses to requests from customers, suppliers and even employees.

How to create your own generative AI automation solution

As it could not be otherwise, the cloud ecosystem offered by Microsoft allows us to make everything we have explained a reality.

Here, Power Platform allows us to extend the functionality of Dynamics 365 to unsuspected limits to adapt it to our needs or even, not only extend the capabilities of Dynamics 365, but also incorporating more artificial intelligence systems into our business processes and using the power of the platform to make fully customized solutionsadding incredible artificial intelligence capabilities.

In addition, each of the Power Platform solutions includes its own Copilot, which will help us create our solutions quickly and adjust them without touching a single line of code.

If you want to learn more about this topic, don’t miss our on-demand event where our team of experts explains, with demo and real case studies, how to create your own automation solution maximizing the potential of Power Platform with AI. Find the registration link below:

On-demand event: Learn how to create your own automation solution maximizing the potential of Power Platform with AI.