The pandemic has been a turning point for many companies, highlighting the importance of being agile to surf the waves of change generated by a world that is increasingly digital, more connected – and with greater security risks, for this reason – and which is advancing at a high speed pace.

Those futuristic science fiction movies are already a thing of the past in the present that we live in. An example of this is IoT applications, the use of data, process automation, the application of artificial intelligence… where the playing field is the cloud.

Today, the cloud is a necessity, but the vast majority of companies do not take advantage of its full potential. This hinders their possibilities when it comes to innovating and advancing with the speed and security necessary to progress and always remain competitive. However, only those companies with digital ambition understand the importance of driving innovation as a competitive advantage to lead tomorrow.

The DNA of companies with digital ambition

The genome is the unique combination of genes and constitutes the operations manual with all the instructions for any living organism to develop and grow. Like human beings, in companies we can also talk about a genome that influences their growth and development, whose DNA contains the genes of each company that are expressed through its vision, value proposition, training, corporate culture, etc

Technological advances, digitization, cyberattacks… have caused the genome of some companies to evolve over the rest to continue advancing and remain competitive. We are talking about companies with digital ambition, and they have 3 unique genes that are decisive in influencing their development and growth: the innovative, resilient, and analytical genes.

The innovative gene (INVR)

Digitally ambitious companies are constantly looking for new ways to use technology to improve their business processes, products and services. They are aware of the importance of the cloud and, therefore, seek innovative solutions in order to maximize its full potential.

For this reason, they have a strategic vision of investment in IT, being a key area, and they are aware that innovation is a fundamental part of the business, so they are also willing to experiment with emerging technologies and take risks to get the most out of it. technology party.

The resilient gene (RSLT)

Companies that develop the resilient gene increase their ability to adapt, compete and thrive in a changing and uncertain environment. A resilient company is more sustainable, that is, it is capable of maintaining its stability and continuity over time despite obstacles, adversities and the competition itself in its sector.

For this reason, and in an environment where security threats and attacks are increasing and more sophisticated, a company with digital ambition knows the value of investing in cybersecurity to protect not only its digital assets, but also its reputation and the trust of its stakeholders, from customers to shareholders.

The analytical gene (ANLTC)

Companies with digital ambition promote a data-driven culture. Companies that understand the value of data and the importance of analytics to convert information into business insights and make better data-based decisions; not in assumptions. The analytical gene means that these companies have a clear tendency towards operational excellence and a clear customer focus.

For this reason, companies with digital ambition have solid strategies focused on optimizing processes and taking advantage of the maximum potential of data with automation solutions, advanced analytics and artificial intelligence.

The CIO, business leader

If before we talked about the genome as an instruction manual, it has no value if nobody follows it. In the case of companies with digital ambition, it is the CIO or technology director who must guide the company from the Management Committee to follow this manual and promote it to create that competitive advantage that can be developed with these differential genes.

Today, the CIO is a leader with a strategic vision who understands the objectives and priorities of the business and leads the IT area so that the company continues to grow and always remains competitive.